The mise-en-scene in this advertisement are all very stereotypical of the indie rock genre, it includes dark colours with vibrant cartoons of genre influenced interests such as instruments and mythical/magical creatures and animations. The colours of this advertisement is what would make it stand out on a rack against any other magazines, with the background being black and the images being such bright colours, you cant help but notice them and there is no way this advertisement could blend or go unnoticed. The name of the band is positioned at the very top of the ad, this is so if it was on a rack this would be what you would notice, this is Pearl Jams way of showing that their name is recognisable enough and they don't need a picture of them on it, showing how famous they know they are. This sort of imaging and writing is very typical to the band as their CD's are very similar with the images, colours and fonts. This is almost like the bands' motif but is also their way of becoming recognisable to fans, and you could spot them out easily. Each image in the square boxes is animated and do not make very much sense, this is very typical to indie and rock bands to use animations instead of real life imagery. This is because they are known to be different and always want to stand out and be individuals. The use of a black background is a link to the darker side of rock when everything is more 'hard-core' but they contrast against this with pictures that are bright and when looked at are quite humorous, almost like a funny comic strip -again linking to the individuality (the images are actually all created by a cartoonist Dan Perkins for the band). Further down the name of the album 'Backspacer' again is in very big lettering and in a light colour which makes it stand out against the black. The reason for the size of this font is for one reason only - to stand out, if you were to quickly look at the ad you would see the title and it would stick in your mind and when you go to a music store you know exactly which name to look for as you can't miss it. There is a list of added extras at the bottom of the page, 'CD/downloads album comes with 2 entire concerts to download' this is to show fans just how much you are getting for your money and this immediately makes you think what you are spending is more then worth it for what you get free, not just a CD but 2 concerts! In this piece of writing there is also a link to a single of the bands 'the fixer' this is so people who are reading it and have heard that song will know they liked that so are guaranteed to like the whole album, as fans have a lot of loyalty towards their favourite bands. The release date is also in extremely big and bold font, this lets audiences know when they can get it, and everyone will want to get it and not be left out so are guaranteed to go out on that release date and buy the album, again linking to loyalty. The font of all this information almost seems a bit messy and busy, almost as if it has been written when someone was on the move, or in a vehicle, this could link to the busy life of being a band and the moving from place to place, and tour buses etc. Underneath all this information is some reviews. The Guardian and Q each wrote what they think about the album, the reason these two quotes are mentioned is because both The Guardian and Q are very popular and overly read magazines and newspapers, so any one who reads them will know if they say it's good then it must be good, as people are very influenced by what they read and will take in what they are told if it's said by a product which they consume. Also the use of star ratings is a way to show just how well the album has done, and to receive a rating of four stars by Q, shows its very highly rated and this is automatically seen as a good thing, and people will trust this decision. There are two websites at the bottom of the page, one is Pearl Jam's own and one is the record label 'Island Records' this again is a way for fans to follow the band, as most people who really like them will see the website and will automatically go on there and have a look what they can find. On the website there is a lot on offer, photos, music and t-shirts, again this could lead to fans spending more money on the band as they see more merchandise, so the ad including the website is a way of enticing fans to see more! In the very bottom corner there is the HMV logo and website, this is an intertextual reference linking the band with a very well known institution of the music industry, and shows fans where they can go to buy the CD and anything else Pearl Jam related that HMV may sell.
Jamiroquai - High Times
The title of the band is written in a quite fun and funky way with an almost bubble writing effect, this is a link to the bands jazzy/ funky vibe. Underneath the band name is the title of the CD 'High Times', this is showing that releasing singles and making music were the high times for the band - the best times. Then they list the dates the band were releasing music between - 1992-2006, this show the many years the band have been going for, and shows they have always been popular if they have been able to keep going and have fans for that amount of time. The release date is listed also this is for fans loyalty towards the band, this is because when they see this date they will go out and buy it.
The image on the advertisement is of a beach, whenever people think of a beach it reminds them of a fun and happy place, this links back to the title of 'High Times'. The use of a crown lying on the beach is to show them as they king of music and as though they are top of the world, the highest rank. Also he has worn this crown in live performances and video shoots, this is an motif of the band but also could show that this image has stuck with him through all the years of releasing music which again links to the dates shown at the top of the ad, and the past and present link. The saturation is quite low on the image making it a bit duller, but there is still colour to be seen, the shows maturity as it's quite calm and not loads going on. Also, black and white is usually a link to memories but the use of colour is up to date, which shows the mix of old and new and is showing the Jamiroquai in past and present, and their ability to stay popular and release music throughout the years.
Near the bottom of the ad is the list of 'CD/ Special Edition CD/DVD/Download' this is to show you are getting more for your money and makes you more likely to go out and buy it as in current times people are trying to get what they
can and love anything for free. Amazon.co.uk logo is shown in the bottom corner of the ad, this intertextual reference is showing where you can go out and buy it, and Internet shopping is very popular as it is a lot easier than going out to the shop and buying, this could increase the amount of buyers. Jamiroquai's website is also shown in the bottom, this is another way for fans to follow the band and could even end up buying more than just the CD. It lists '17 Greatest Hits including-' then lists the most popular of song releases. This is so if you had heard any of these and liked them you are guaranteed to like the rest and go and purchase the CD to see any other songs you may like. In the corner there is the bands motif, this is a small person with horns, which is seen in one of their videos, and is on of their CD covers, this is so you have something recognisable to link to the band.
- The motif of Jamiroquai.
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