Due to the results shown in this pie chart, we can clearly see that rock is the most popular among the people asked. The genres closely following this are electro/rave, pop and hip hop. Because of these results we will have to either choose one of these as our genre or work out a way to make a combination of them all. We know not to use drum and bass or a soundtrack as they were the results with least people selecting them, and soundtrack would be copyrighting. As a final result we chose indie rock, this is so we could completely relate to our target audience and we have knowledge of the genre anyway. 
The research in the questionnaire shows that ‘In shops' gained the highest popularity in our target audience, with downloading coming second. As no one picked online shopping, we know we don't necessarily have to put it on anything like Amazon, as there is a chance it won't be seen. With these results we know we have to make our music available on download sites such as iTunes, as this is how people will consume it. We also have to distribute to well known music stores, such as HMV, as they will be where most of target audience will go and see it. When we consider a conglomerate, there would be other companies which we could use also.
This pie chart shows that groups are a lot more popular than solo artists; due to these results it is clear that we should have a group for our media production. Because we want to do indie rock genre we’ll make it into a band.
These results clearly show the need for a mixed band, the audience mainly selected mixed over male or female. This is obviously the most popular so will be what we shall use, this is slightly our USP too as we are having male members and a female singer, not many bands use this.
Action Points:
- Select indie rock as a genre.
- Research history and artists in indie rock genre.
- Find a conglomerate.
- Use a mixed gender band as our USP.
Blank Questionnaire:
Completed Questionaire:
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